Apple Computer

Apple wanted to enter the online space by developing a community based upon the carrier platform. It was called eWorld.

Worldmind co-concepted eWorld, and designed a 3-D navigable interface that was web-based, using mutiple windows. It was based upon a university setting.

Our concepting work are the lower three images; the one Apple eventually launched had a more ullustrative look, and is shown in the top image.

Though an initial marketing effort and large mailing was conducted, and the community started to build, the effort was abandoned.

Click each for larger image.

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